河北省預(yù)制菜產(chǎn)業(yè)的SWOT分析

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摘 要：為了發(fā)掘河北省預(yù)制菜產(chǎn)業(yè)的市場潛力，剖析其面臨的問題，并展望預(yù)制菜的發(fā)展前景，對河北省預(yù)制菜產(chǎn)業(yè)進(jìn)行了SWOT分析。在綜合分析河北省預(yù)制菜產(chǎn)業(yè)的優(yōu)勢、劣勢、機(jī)會和威脅的同時，將各種因素有效配置，得出適合河北省預(yù)制菜產(chǎn)業(yè)的發(fā)展戰(zhàn)略。

關(guān)鍵詞：SWOT分析；預(yù)制菜；河北省

SWOT Analysis of the Prefabricated Dishes Industry in Hebei Province

LI Ziyuan

（Hebei Finance University School of Economics and Trade， Baoding 071000， China）

Abstract： In order to explore the market potential of the prefabricated dishes industry in Hebei province， analyze the problems faced by it， and prospect the development prospect of prefabricated dishes， SWOT analysis was conducted on the prefabricated dishes industry in Hebei province. While comprehensively analyzing the advantages， disadvantages， opportunities and threats of the prefabricated dishes industry in Hebei province， various factors are effectively allocated to obtain the development strategy suitable for the prefabricated dishes industry in Hebei province.

Keywords： SWOT analysis; prefabricated dishes; Hebei province

由于C端消費者依賴外賣又極力追求健康經(jīng)濟(jì)的生活方式，便民又健康的預(yù)制菜行業(yè)逐漸興起，且中國餐飲行業(yè)正走向成熟與變革的新時期，預(yù)制菜產(chǎn)業(yè)受到推廣與支持。（剩余5040字）