新媒體環(huán)境下傳媒類高校思想政治教育的創(chuàng)新路徑與實踐策略

摘 要 在數(shù)字化浪潮的沖擊下，傳媒類高校的思政課程正站在變革的十字路口。文章深入剖析了新媒體環(huán)境下思想政治教育面臨的挑戰(zhàn)，如多元價值觀的碰撞、信息篩選的復雜性以及虛假信息的泛濫，同時提出了一系列創(chuàng)新對策，旨在提升思想政治教育的互動性、實踐性和個性化，以培養(yǎng)具有創(chuàng)新性思維和社會責任感的新時代傳媒人。

關鍵詞 新媒體；思想政治教育；傳媒高校；創(chuàng)新教學

中圖分類號：G41                                     文獻標識碼：A      DOI：10.16400/j.cnki.kjdk.2024.32.025

Innovative Paths and Practical Strategies for Ideological and Political Education in Media Universities under the New Media Environment

PENG Shuangzhen， LAI Qingying

（Hebei Institute of Communications， Shijiazhuang， Hebei 051430）

Abstract Under the impact of the digital wave， ideological and political courses in media universities are standing at a crossroads of change. This article deeply analyzes the challenges faced by ideological and political education in the new media environment， such as the collision of diverse values， the complexity of information screening， and the proliferation of false information. At the same time， this article proposes a series of innovative measures aimed at enhancing the interactivity， practicality， and personalization of ideological and political education， in order to cultivate new era media professionals with innovative thinking and a sense of social responsibility.

Keywords new media; ideological and political education; media universities; innovative teaching

在數(shù)字化浪潮的推動下，新媒體技術以其獨特的方式重塑教育領域，對傳統(tǒng)教學模式和內容產(chǎn)生前所未有的挑戰(zhàn)與機遇。（剩余4327字）