自媒體時(shí)代大學(xué)生網(wǎng)絡(luò)輿情現(xiàn)狀調(diào)查研究

——以W學(xué)院為例

摘 要：在自媒體時(shí)代，加強(qiáng)大學(xué)生網(wǎng)絡(luò)輿情現(xiàn)狀調(diào)查研究，有助于增強(qiáng)高校在網(wǎng)絡(luò)輿情視域下思想政治教育工作的實(shí)效性。以W學(xué)院為例，探討大學(xué)生網(wǎng)絡(luò)輿情新的時(shí)代特點(diǎn)，探析網(wǎng)絡(luò)輿情引導(dǎo)工作存在的問題，提出大學(xué)生網(wǎng)絡(luò)輿情引導(dǎo)的策略。

關(guān)鍵詞：自媒體 網(wǎng)絡(luò)輿情 調(diào)查

Abstract：In the era of “we media”， strengthening the investigation and research on the current situation of college students' online public opinion is conducive to enhancing the effectiveness of ideological and political education in colleges and universities from the perspective of online public opinion. Taking W College as an example， this paper discusses the characteristics of the new era of college students' online public opinion， analyzes the problems existing in the guidance of online public opinion， and puts forward the strategies of college students' online public opinion guidance.

Key words：We media， online public opinion， survey

隨著互聯(lián)網(wǎng)技術(shù)的迅速發(fā)展，智能手機(jī)的普及，開啟了自媒體時(shí)代，自媒體使信息的傳播速度更快，傳播范圍更廣，已經(jīng)對當(dāng)前的信息傳播和輿論表達(dá)產(chǎn)生了顛覆式的影響。（剩余3677字）