消費者購買預制菜忠誠度的影響因素研究

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摘 要：本研究通過線上線下發(fā)放調查問卷，建立結構方程模型對消費者購買預制菜忠誠度進行分析，旨在了解消費者購買預制菜的整體趨勢和影響因素，對預制菜行業(yè)提出合理的建議，促進預制菜行業(yè)高質量發(fā)展。

關鍵詞：預制菜；消費者；結構方程模型

Study on Factors Influencing Consumers’ Loyalty in Purchasing Prepared Food

CHEN Dingling， PAN Ning*， TIAN Beiyan， HE Zhenggang， HUANG Guizhen， FU Sisi

（Guizhou Normal University， College of Mathematics and Big Data， Guiyang 550018， China）

Abstract： This study analyzes consumers’ loyalty to purchasing prepared food by distributing questionnaires online and offline and establishing structural equation modeling， aiming to understand the overall trend and influencing factors of consumers’ purchasing of prepared food， and to put forward reasonable suggestions for the industry of prepared food， so as to promote the high-quality development of the industry of prepared food.

Keywords： prepared food; consumers; structural equation modeling

近年來，隨著國內經濟的發(fā)展及人們生活節(jié)奏的加快，“懶宅經濟”快速興起，人們的食品飲食消費結構發(fā)生重大變革。（剩余3291字）