基于供給模式創(chuàng)新的農(nóng)村客運(yùn)服務(wù)優(yōu)化策略研究

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摘 要：從農(nóng)村客運(yùn)現(xiàn)狀出發(fā)，剖析當(dāng)前農(nóng)村客運(yùn)服務(wù)面臨的機(jī)遇和存在的短板。提出基于出行距離提供差異化服務(wù)、基于生產(chǎn)生活場景提供個性化服務(wù)、基于分區(qū)組團(tuán)模式優(yōu)化供給，并通過完善市場機(jī)制，細(xì)化政策引導(dǎo)、加強(qiáng)信息化監(jiān)管等方式，提高農(nóng)村地區(qū)客運(yùn)服務(wù)水平。

關(guān)鍵詞：農(nóng)村客運(yùn) 差異化服務(wù) 分區(qū)組團(tuán) 信息化監(jiān)管

Research on the Optimization Strategy of Rural Passenger Transport Service based on the Innovation of Supply Mode

Zhao Wenyan Zhang Shiguang Yang Zhuolong

Abstract：Starting from the status quo of rural passenger transport， this paper analyzes the opportunities and shortcomings of the current rural passenger transport services. The article proposes to provide differentiated services based on travel distance， and personalized services based on production and living scenarios， optimize supply based on the divisional group model， and improve the level of passenger transport services in rural areas by improving market mechanisms， refining policy guidance， and strengthening information-based supervision.

Key words：rural passenger transport， differentiated service， regional grouping， informatization supervision

1 引言

《交通強(qiáng)國建設(shè)綱要》明確提出，要形成廣覆蓋的農(nóng)村交通基礎(chǔ)設(shè)施網(wǎng)，逐步構(gòu)建統(tǒng)一開放、競爭有序的現(xiàn)代交通市場體系。（剩余5111字）