車輛對(duì)標(biāo)管理中的市場(chǎng)信息與競(jìng)品信息收集途徑

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摘 要：本文闡述了車輛的市場(chǎng)信息與競(jìng)品信息收集對(duì)于車企對(duì)標(biāo)管理的重要性，詳細(xì)列舉了車輛對(duì)標(biāo)管理中的市場(chǎng)信息與競(jìng)品信息的收集途徑，簡(jiǎn)要說明了各信息收集途徑的特點(diǎn)。對(duì)各信息收集途徑進(jìn)行了對(duì)比，為后續(xù)車輛的市場(chǎng)信息與競(jìng)品信息收集工作提供了參考。

關(guān)鍵詞：對(duì)標(biāo)管理 信息收集 汽車

The Information Collecting Ways of Market and Competitive Product in Automobile Benchmarking Management

Zhu Yanfang Hong Yueqiong Liu Hongjiang Zhang Yuntai Li Lianbao Wei Hong

Abstract：This paper introduces the importance of information collection on automobile market and competitive product for the benchmarking management of automobile companies， enumerates in detail the information collecting ways of market and competitive product in automobile benchmarking management， and gives a brief overview of each information collection way. The information collection ways are compared， which provides a reference for the follow-up automobile market information and competitive product information collection.

Key words：benchmarking management; information collection; automobile

1 引言

汽車已經(jīng)成為現(xiàn)代生活中不可缺少的一部分，在改善居民生活的同時(shí)也帶來了能源、環(huán)保等方面的問題。（剩余3499字）