產(chǎn)教融合型品牌策劃課程建設(shè)研究與實(shí)踐

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摘  要：品牌策劃課程是市場營銷專業(yè)的專業(yè)主干課，旨在培養(yǎng)區(qū)域經(jīng)濟(jì)發(fā)展所需要的能夠組織實(shí)施品牌和產(chǎn)品的線上線下策劃推廣的高素質(zhì)應(yīng)用型、技術(shù)技能型人才，助力地方產(chǎn)業(yè)經(jīng)濟(jì)發(fā)展。該文基于此，進(jìn)行產(chǎn)教融合型品牌策劃課程教學(xué)改革，為應(yīng)用型課程改革的思路與方法提供借鑒。

關(guān)鍵詞：產(chǎn)教融合；品牌策劃；課程改革；課程建設(shè)；實(shí)踐

中圖分類號：G640        文獻(xiàn)標(biāo)志碼：A          文章編號：2096-000X（2023）06-0129-04

Abstract： The course of Brand Planning is a professional main course of marketing， which aims to cultivate high-quality application-oriented and technical skilled talents who can organize and implement the online and offline planning and promotion of brands and products required by the regional economic development， and help the local industrial economic development. Based on this， this paper carries out the teaching reform of brand planning， which is an integration of industry and education， and provides reference for the ideas and methods of application-oriented curriculum reform.

Keywords： the fusion of education and industry; Brand Planning; curriculum reform; curriculum construction; practice

“中國品牌日”的確立及習(xí)近平總書記發(fā)出“三個轉(zhuǎn)變”一系列重要講話精神為推動品牌強(qiáng)國現(xiàn)代化建設(shè)指明了奮斗方向，提供了行動指南和根本遵循。（剩余5897字）