20網(wǎng)絡(luò)直播食品的安全問題、監(jiān)管難點(diǎn)及對策研究

摘 要：宅經(jīng)濟(jì)下的直播帶貨成為網(wǎng)絡(luò)新經(jīng)濟(jì)業(yè)態(tài)。目前，我國對網(wǎng)絡(luò)直播食品的監(jiān)督管理存在較多缺陷，主要表現(xiàn)為對直播平臺的監(jiān)督力度不夠、相應(yīng)的法規(guī)體系不夠完善。立法部門、直播平臺、監(jiān)管部門、經(jīng)營者和消費(fèi)者等多個社會主體要齊心協(xié)力，共同應(yīng)對。本文可為網(wǎng)絡(luò)直播食品的監(jiān)管工作提供一定的理論參考。

關(guān)鍵詞：網(wǎng)絡(luò)直播食品；安全問題；監(jiān)管難點(diǎn)

Research on Safety Issues， Regulatory Difficulties， and Countermeasures of Webcast Food

HUANG Hongyan

（Gaotai County Market Supervision Administration， Zhangye 734000， China）

Abstract： Under the homestead economy， webcast sales have become a new form of online economy. At present， there are many defects in the supervision and management of online live broadcast food in China， the main manifestation is that the supervision of live broadcasting platforms is not enough and the corresponding legal system is not perfect. Legislative departments， live broadcasting platforms， regulatory authorities， operators and consumers and other social entities should make concerted efforts to respond. This paper can provide some theoretical reference for the supervision work of network live broadcast food.

Keywords： webcast food; safety issues; regulatory difficulties

1 網(wǎng)絡(luò)直播食品的發(fā)展現(xiàn)狀與安全問題

1.1 網(wǎng)絡(luò)直播食品的特點(diǎn)

截至2022年6月，我國短視頻用戶達(dá)9.62億，互聯(lián)網(wǎng)普及率達(dá)74.4%。（剩余4892字）