地方特色旅游食品的綠色營銷與可持續(xù)發(fā)展

摘 要：本文通過分析地方特色旅游食品的定義、特點及與地方文化的融合，結(jié)合綠色營銷的理念和原則，提出具體的綠色營銷策略，并剖析地方特色旅游食品可持續(xù)發(fā)展的路徑，以期為該產(chǎn)業(yè)的綠色發(fā)展提供理論指導和實踐參考，促進旅游經(jīng)濟與生態(tài)環(huán)境的和諧共生。

關(guān)鍵詞：地方特色旅游食品；綠色營銷；可持續(xù)發(fā)展；資源利用

Green Marketing and Sustainable Development of Local Specialty Tourist Foods

CUI Aiping1， CHEN Chen2

（1.Hebei Vocational University of Industry and Technology， Shijiazhuang 050000， China;

2.Hebei Institute of Communications， Shijiazhuang 050000， China）

Abstract： By analyzing the definition， characteristics and integration with local culture of local characteristic tourism food， this paper puts forward specific green marketing strategies and analyzes the path of sustainable development of local characteristic tourism food， with a view to providing theoretical guidance and practical reference for the green development of the industry and promoting the harmonious coexistence of tourism economy and ecological environment.

Keywords： local specialty tourist foods; green marketing; sustainable development; resource utilization

隨著旅游業(yè)的蓬勃發(fā)展，地方特色旅游食品作為地域文化與旅游經(jīng)濟融合的產(chǎn)物，逐漸成為旅游者體驗異地風情、感受地方魅力的重要途徑。（剩余4338字）