國(guó)潮元素在茶葉包裝設(shè)計(jì)中的應(yīng)用研究

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摘 要：茶包裝是茶文化的重要載體之一，我國(guó)茶包裝設(shè)計(jì)存在過(guò)度包裝、設(shè)計(jì)元素單一、缺乏文化內(nèi)涵支撐等問(wèn)題。本文探討如何將國(guó)潮元素中的漢字、節(jié)氣、生肖以及茶道文化與茶葉包裝設(shè)計(jì)相結(jié)合，以期為茶葉包裝設(shè)計(jì)提供新的思路和方向。

關(guān)鍵詞：國(guó)潮元素；包裝設(shè)計(jì)；漢字；二十四節(jié)氣；生肖；茶道文化

Research on the Application of National Tide Element in Tea Packaging Design

LI Jiehui， SONG Tingting*， LI Xueyang， CHENG Cheng， CUI Yan

（Changchun Institute of Technology， Changchun 130000， China）

Abstract： Tea packaging is an important carrier of tea culture， but at present， there are some problems in the design of tea packaging in China， such as excessive packaging， single design elements， lack of cultural connotation support. This paper discusses how to combine Chinese characters， solar terms， Chinese zodiac， tea ceremony culture and tea packaging design， in order to provide new ideas and directions for tea packaging design.

Keywords： national tide element; packaging design; Chinese characters; the 24 solar terms; the Chinese zodiac; tea ceremony culture

中國(guó)是茶的故鄉(xiāng)，是世界上最早發(fā)現(xiàn)、栽培、使用茶葉的國(guó)家[1-2]。（剩余4620字）