大數(shù)據(jù)時(shí)代中小企業(yè)數(shù)字化營(yíng)銷渠道研究

摘要：在大數(shù)據(jù)時(shí)代，有效采集、存儲(chǔ)與挖掘數(shù)據(jù)信息，對(duì)中小企業(yè)至關(guān)重要。中小企業(yè)開(kāi)展數(shù)字化營(yíng)銷，需全面掌握市場(chǎng)信息，提升產(chǎn)品和服務(wù)精準(zhǔn)度。該文分析了大數(shù)據(jù)營(yíng)銷關(guān)鍵技術(shù)原理，闡述了中小企業(yè)數(shù)字化營(yíng)銷必要性，并提出了應(yīng)用策略，以期為其營(yíng)銷渠道建設(shè)提供思路。

關(guān)鍵詞：大數(shù)據(jù)時(shí)代；中小企業(yè)；數(shù)字化；營(yíng)銷渠道

doi：10.3969/J.ISSN.1672-7274.2024.10.065

中圖分類號(hào)：F 274；TP 3               文獻(xiàn)標(biāo)志碼：A            文章編碼：1672-7274（2024）10-0-03

Research on Digital Marketing Channels for Small and Medium-sized Enterprises in the Era of Big Data

Abstract： In the era of big data， effectively collecting， storing， and mining data information is crucial for small and medium-sized enterprises. To engage in digital marketing， these enterprises need to comprehensively grasp market information and enhance the precision of their products and services. This paper analyzes the key technical principles of big data marketing， expounds on the necessity of digital marketing for small and medium-sized enterprises， and proposes application strategies， aiming to provide ideas for their marketing channel construction.

Keywords： era of big data; small and medium-sized enterprises; digitization; marketing channels

0   引言

自數(shù)字經(jīng)濟(jì)的概念被提出以來(lái)，國(guó)家對(duì)此一直高度關(guān)注。（剩余4496字）