基于大數(shù)據(jù)技術的紅色文化傳播趨勢探析

摘要：該文探析了基于大數(shù)據(jù)技術的紅色文化傳播新趨勢，指出大數(shù)據(jù)為紅色文化傳播帶來了前所未有的機遇與挑戰(zhàn)。通過精準分析受眾需求，優(yōu)化傳播策略，使紅色文化得以更廣泛、深入地觸達公眾，有效弘揚了愛國主義精神與民族精神，傳播社會正能量。

關鍵詞：大數(shù)據(jù)；紅色文化；傳播趨勢；傳播策略

doi：10.3969/J.ISSN.1672-7274.2024.10.063

中圖分類號：G 413；TP 3               文獻標志碼：A            文章編碼：1672-7274（2024）10-0-03

Analysis of the Trends in the Dissemination of Red Culture Based on Big Data Technology

Abstract： This paper analyzes the new trends in the dissemination of red culture based on big data technology， pointing out that big data brings unprecedented opportunities and challenges to the dissemination of red culture. By precisely analyzing the needs of the audience and optimizing dissemination strategies， red culture can reach the public more extensively and deeply， effectively promoting patriotism and national spirit， and driving the dissemination of positive social energy.

Keywords： big data; red culture; dissemination trends; dissemination strategies

0   引言

紅色文化承載著革命歷史和民族精神，對于塑造國家認同、弘揚社會主義核心價值觀具有重要意義。（剩余4383字）