新媒體環(huán)境下市場營銷專業(yè)就業(yè)創(chuàng)業(yè)指導探討

打開文本圖片集

摘 要：新媒體技術(shù)對市場營銷專業(yè)就業(yè)創(chuàng)業(yè)指導工作具有重要作用。針對新媒體環(huán)境下市場營銷專業(yè)就業(yè)創(chuàng)業(yè)指導工作，使用SWOT方法進行分析，面對新媒體環(huán)境機會，選擇增長型創(chuàng)新工作策略。

關(guān)鍵詞：新媒體；就業(yè)創(chuàng)業(yè)指導；SWOT分析法；創(chuàng)新；市場營銷專業(yè)

中圖分類號：G647

文獻標識碼：A

doi：10.3969/j.issn.1672-2272.202209042

Research on the Innovation of Career Advising and Entrepreneurship Guidance of Marketing Major under the New Media Environment

Zhang Yuankang，Zhang Weidong

（Qingdao City University，Qingdao 266000，China）

Abstract：With the advent of the Internet era， new media have emerged in the context of informatization. In the past， traditional guidance work could no longer meet the needs of society and had a huge impact on teachers and students. As an important carrier for expanding employment and entrepreneurship， new media technology plays an important role in guiding employment and entrepreneurship for students who major inmarketing majors. In this paper， we study thecareer guidance and entrepreneurship in the new media environment， use the SWOT method to analyze the problems， and at the same time， in the face of the opportunities in the new media environment， select the growth strategy as the specific innovative work strategy.

Key Words：New Media; Career Advising and Entrepreneurship Guidance; SWOT Analysis Method; Innovation; Marketing Major

0 引言

在學生獲取就業(yè)創(chuàng)業(yè)信息逐漸趨于以網(wǎng)上信息為主的新媒體時代，網(wǎng)上交互交流變得更加便利，這樣的新媒體環(huán)境提供了就業(yè)創(chuàng)業(yè)指導工作多元的渠道。（剩余4677字）