自媒體環(huán)境下網(wǎng)紅經(jīng)濟(jì)對(duì)大學(xué)生消費(fèi)行為的影響研究

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摘 要：在如今自媒體迅猛發(fā)展的時(shí)代，“網(wǎng)紅”與大學(xué)生群體間的互動(dòng)更為密切，大學(xué)生的思想觀念和消費(fèi)行為也受到“網(wǎng)紅”不同程度的影響。通過問卷調(diào)查收集數(shù)據(jù)，探討大學(xué)生在自媒體環(huán)境下受網(wǎng)紅經(jīng)濟(jì)影響的現(xiàn)狀，以及在此過程中大學(xué)生消費(fèi)行為特征，并對(duì)其進(jìn)行分析，對(duì)大學(xué)生在網(wǎng)紅經(jīng)濟(jì)下樹立正確的價(jià)值觀提出建議。

關(guān)鍵詞：網(wǎng)紅經(jīng)濟(jì)；大學(xué)生；自媒體環(huán)境；消費(fèi)行為

中圖分類號(hào)：F724.6

文獻(xiàn)標(biāo)識(shí)碼：A

doi：10.3969/j.issn.1672-2272.202208135

Research on the Influence of Online Celebrity Economy on College Students’

Consumption Behavior Based on We Media Environment

Yan Shi

（School of Economics and Management， Qiqihar University， Qiqihar 161000，China）

Abstract：In the era of rapid development of we media， the interaction between "online celebrity" and college students is more close， and college students' ideas and consumption behavior are also affected by "online celebrity" to varying degrees. Through questionnaire survey， this paper discusses the current situation of college students affected by online celebrity economy in the environment of we media， as well as the problems existing in this process， and analyzes them， This paper puts forward some suggestions on how to set up correct values for college students under the network red economy.

Key Words：Online Celebrity Economy；Undergraduate；We Media Environment；Consuming Behavior

隨著互聯(lián)網(wǎng)的迅猛發(fā)展，傳統(tǒng)媒體向新媒體轉(zhuǎn)型，逐漸形成如今的自媒體。（剩余6657字）