共生視角下農(nóng)業(yè)區(qū)域品牌的綠色發(fā)展策略研究

——以南縣稻蝦米為例

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摘要  新形勢(shì)下，農(nóng)業(yè)區(qū)域品牌有效賦能鄉(xiāng)村振興。以知名農(nóng)業(yè)區(qū)域品牌“南縣稻蝦米”為例，采用共生理論，從共生界面、共生環(huán)境和共生單元分析農(nóng)業(yè)區(qū)域品牌與產(chǎn)業(yè)融合發(fā)展的內(nèi)生機(jī)制和共生系統(tǒng)，提出強(qiáng)化共生界面、優(yōu)化共生環(huán)境和發(fā)揮共生單元協(xié)同作用3項(xiàng)提升品牌價(jià)值的農(nóng)業(yè)區(qū)域品牌綠色發(fā)展策略。

關(guān)鍵詞  農(nóng)業(yè)區(qū)域品牌；稻蝦米；共生理論；綠色發(fā)展；策略

中圖分類號(hào)  S-9  文獻(xiàn)標(biāo)識(shí)碼  A  文章編號(hào)  0517-6611（2024）18-0238-04

doi：10.3969/j.issn.0517-6611.2024.18.050

開(kāi)放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Research on Green Development Strategies of Agricultural Regional Brands from the Perspective of Symbiosis—Taking Shrimp-rice from Nanxian County as an Example

ZHOU Zhi-ying

（Yiyang Open University （Yiyang Education College）， Yiyang， Hunan 413000）

Abstract  Under the new situation， agricultural regional brands effectively empower rural revitalization. Taking the well-known agricultural regional brand“Nanxian Shrimp-rice” as an example， the symbiosis theory is adopted to analyze the endogenous mechanism and symbiosis system of the integration development of agricultural regional brands and industries from the perspective of symbiosis interface， symbiosis environment， and symbiosis units. A green development strategy for agricultural regional brands is proposed to strengthen symbiosis interface，optimize symbiosis environment，and leverage the synergistic effect of symbiosis units to enhance brand value.

Key words  Agricultural regional brand;Shrimp-rice;Symbiosis theory;Green development;Strategy

基金項(xiàng)目  2023年度益陽(yáng)市哲學(xué)社會(huì)科學(xué)課題（2023YS330）。（剩余8335字）