適應(yīng)區(qū)域經(jīng)濟(jì)發(fā)展的高職電商人才培養(yǎng)模式的思考

摘要：為適應(yīng)不斷變化的電商市場環(huán)境和企業(yè)用工需求，文章通過信息挖掘和調(diào)研，深入了解電商企業(yè)的人才需求，再通過與高職電商專業(yè)的培養(yǎng)現(xiàn)狀的比對，找出不同和差距，并給出高職院校要以市場為導(dǎo)向、以就業(yè)為目標(biāo)、以服務(wù)地方經(jīng)濟(jì)為動力，加強(qiáng)電商專業(yè)師資隊(duì)伍建設(shè)等若干建議。

關(guān)鍵詞：高職教育;電子商務(wù);人才培養(yǎng)

Abstract：In order to adapt to the changing e-commerce market environment and the employment needs of enterprises，this paper deeply understands the talent needs of e-commerce enterprises through information mining and research，and then finds out the differences and gaps by comparing with the training status of e-commerce major in higher vocational colleges，and gives that higher vocational colleges should be market-oriented，employment oriented and serve the local economy，Some suggestions on strengthening the construction of teaching staff of e-commerce specialty.

Keywords：Higher Vocational Education;Electronic Commerce;Personnel training

一、高職電子商務(wù)專業(yè)調(diào)研基本思路與方法

（一）調(diào)研指導(dǎo)思想

為響應(yīng)《國家職業(yè)教育改革實(shí)施方案》的要求，應(yīng)對瞬息萬變的市場環(huán)境，深入了解當(dāng)前電子商務(wù)專業(yè)的現(xiàn)狀及發(fā)展，達(dá)到學(xué)校與企業(yè)供需一致的教育目標(biāo)，進(jìn)一步明確高職電子商務(wù)專業(yè)學(xué)生的培養(yǎng)目標(biāo)和市場定位，課題組成員對當(dāng)前主流招聘網(wǎng)站、電子商務(wù)專業(yè)的用工情況、人才需求以及學(xué)生的體驗(yàn)開展專項(xiàng)調(diào)研，為高職電子商務(wù)優(yōu)化專業(yè)人才培養(yǎng)模式提供一些參考數(shù)據(jù)和建議。（剩余4884字）