縣域優(yōu)質(zhì)農(nóng)產(chǎn)品電子商務(wù)營(yíng)銷模式及其比較

——基于青陽縣實(shí)例分析

打開文本圖片集

摘要  以青陽縣為實(shí)例，探討縣域優(yōu)質(zhì)農(nóng)產(chǎn)品電子商務(wù)營(yíng)銷模式及其比較，先分析當(dāng)前青陽縣土雞與雞蛋的生產(chǎn)與銷售情況，再分析青陽縣土雞與雞蛋電子商務(wù)營(yíng)銷模式及其優(yōu)缺點(diǎn)，最后為養(yǎng)殖企業(yè)或農(nóng)戶營(yíng)銷模式選擇提出建議。

關(guān)鍵詞  縣域農(nóng)業(yè);優(yōu)質(zhì)農(nóng)產(chǎn)品;電子商務(wù);營(yíng)銷模式;青陽縣

中圖分類號(hào)  F 323文獻(xiàn)標(biāo)識(shí)碼  A

文章編號(hào)  0517-6611（2022）22-0215-03

doi： 10.3969/j.issn.0517-6611.2022.22.053

開放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

E-commerce Marketing Model and Comparison of County High Quality Agricultural Products： Based on the Case of Qingyang County

LIU Xu-ye GUO Huan-qing2

（1.Hunan Vocational College of Commerce， Changsha，Hunan 410205；2.Wuhan Donghu University，Wuhan， Hubei 430212）

Abstract  Taking Qingyang County as an example， this paper discusses the e-commerce marketing mode of high-quality agricultural products in the county and its comparison. At first， it analyzes the production and sales situation of native eggs in Qingyang County.Secondly， analyzes the e-commerce marketing mode of native eggs in Qingyang County and its advantages and disadvantages. Finally， it puts forward suggestions for the selection of marketing mode for breeding enterprises or farmers.

Key words  County agriculture;High quality agricultural products;E-commerce;Marketing mode;Qingyang County

“縣域”概念的提出主要是基于中國(guó)的特殊國(guó)情，中國(guó)以縣級(jí)行政區(qū)劃為地理空間，區(qū)域界線明確，有一定對(duì)獨(dú)立性，并有一定的能動(dòng)性，縣的特殊性在于，上連城市，下連鄉(xiāng)鎮(zhèn)及農(nóng)村，在中國(guó)行政及經(jīng)濟(jì)區(qū)劃有著特殊的功能。（剩余4231字）