基于媒介即訊息理論的本科職業(yè)教育傳播機制研究

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摘要：該文探討媒介在本科職教政策傳播中的重要性，分析信息技術和媒體演變帶來的挑戰(zhàn)。針對傳播不足，提出優(yōu)化策略，提升政策知曉、理解和支持度，優(yōu)化傳播效果，應對新媒體挑戰(zhàn)。

關鍵詞：媒介；職業(yè)教育；媒介即訊息；傳播效果

doi：10.3969/J.ISSN.1672-7274.2024.07.072

中圖分類號：G 719.20                 文獻標志碼：A            文章編碼：1672-7274（2024）07-0-03

Research on the Dissemination Mechanism of Undergraduate Vocational Education Policy Based on the Theory of Media as Message

CHEN Shenghong， LI Ning

（Huanggang Vocational and Technical College， Huanggang 438002， China）

Abstract： This paper explores the importance of media in the dissemination of undergraduate vocational education policies based on the theory of "the medium is the message." It analyzes the challenges brought by the evolution of information technology and media. In response to the lack of communication， optimization strategies are proposed to enhance policy awareness， understanding， and support， optimize communication effects， and address the challenges of new media.

Keywords： media; vocational education; the medium is the message; communication effect

0   引言

隨著信息技術的迅猛發(fā)展和媒體形態(tài)的多元化，傳統(tǒng)的政策傳播方式正面臨著前所未有的挑戰(zhàn)。（剩余3425字）