基于ISM模型的郵輪航線要素分析及優(yōu)化研究

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摘    要：在全球經(jīng)濟(jì)增長(zhǎng)乏力的情況下，我國(guó)郵輪產(chǎn)業(yè)方興未艾，圍繞著南海開(kāi)發(fā)，中國(guó)—東盟合作前景一片廣闊。本文以粵港澳大灣區(qū)為郵輪母港出發(fā)地，以郵輪航線優(yōu)化要素為影響因子，建立要素解釋結(jié)構(gòu)模型，分析郵輪航線要素對(duì)優(yōu)化方案的重要性程度，以及各個(gè)要素之間的影響關(guān)系。

關(guān)鍵詞：粵港澳大灣區(qū)；郵輪航線； ISM模型；要素關(guān)系解析

中圖分類號(hào)：U674.11                               文獻(xiàn)標(biāo)識(shí)碼：A

Key Elements Analysis and Optimized Research on Cruise Navigation Line Based on ISM Model

YI Yan，  CHEN Jianping，  YUAN Yanqing，  XIA Xinhai

（ Guangzhou Maritime University，  Guangzhou 510725 ）

Abstract： Under the situation of weak global economic growth， the world cruise industry is in the ascendant. In the context of the Belt and Road strategy and around the development of South China Sea， it is a great prospect for cooperation between China and Association of Southeast Asian Nations （ASEAN）. Taking "Guangdong-Hong Kong-Macao Greater Bay Area" as the starting point of the cruise home port and the elements of the cruise route optimization as the influencing factors， this paper establishes the factor interpretation structure model， analyzes the importance of the cruise route elements to the optimization scheme and analyzes the impact relationship between the various elements.

Key words： Guangdong-Hong Kong-Macao Great Bay Area; cruise line; ISM model; analysis of element relationship

1     前言

粵港澳大灣區(qū)乃至珠江三角洲是中國(guó)經(jīng)濟(jì)最發(fā)達(dá)的區(qū)域之一，郵輪航線具有良好的拓展空間和產(chǎn)業(yè)鏈延伸空間。（剩余6175字）