新媒體時代“手造產(chǎn)業(yè)”復興的動因、價值與路徑

摘要：該文以新媒體時代下的“手造產(chǎn)業(yè)”為研究對象，探討手造產(chǎn)業(yè)復興的動因、價值與路徑。并針對手造產(chǎn)業(yè)在新媒體時代面臨的諸多挑戰(zhàn)，如信息過載、傳承困境、知識產(chǎn)權保護、負面輿論、線上線下融合困難以及行業(yè)監(jiān)管和標準不健全等問題，提出了相應的對策，以期能夠為新媒體時代手造產(chǎn)業(yè)的復興提供有益的啟示。

關鍵詞：手造產(chǎn)業(yè)；新媒體；社會需求；復興動因；價值體現(xiàn)；發(fā)展路徑

doi：10.3969/J.ISSN.1672-7274.2024.05.056

中圖分類號：G 206；TP 3          文獻標志碼：A           文章編碼：1672-7274（2024）05-0-03

The Motivation， Value， and Path of the Revival of the "Handmade Industry"

in the New Media Era

LI Wangting

（Shandong University of Science and Technology， Qingdao 266590， China）

Abstract： The article takes the "handicraft industry" in the era of new media as the research object， exploring the motives， values， and paths for the revival of the handicraft industry. And corresponding countermeasures have been proposed to address the many challenges faced by the handicraft industry in the new media era， such as information overload， inheritance difficulties， intellectual property protection， negative public opinion， difficulties in integrating online and offline， and inadequate industry supervision and standards， in order to provide useful insights for the revival of the handicraft industry in the new media era.

Keywords： handmade industry; new media; social needs; revival motivation; value embodiment; development path

近年來，隨著人們對文化多樣性、環(huán)境保護和個性化消費需求的增強，手造產(chǎn)業(yè)再次受到關注和重視。（剩余4740字）