數(shù)字鄉(xiāng)村背景下農(nóng)村電子商務數(shù)字化轉型路徑探索

摘要：該文旨在探索數(shù)字鄉(xiāng)村背景下農(nóng)村電子商務數(shù)字化轉型的路徑，概述了數(shù)字鄉(xiāng)村和農(nóng)村電子商務的特點和發(fā)展現(xiàn)狀，闡述了農(nóng)村電子商務數(shù)字化轉型的必要性及關鍵要素，具體分析了傳統(tǒng)農(nóng)村電商存在的問題，并提出相應的數(shù)字化轉型策略。

關鍵詞：數(shù)字鄉(xiāng)村；農(nóng)村電子商務；數(shù)字化；轉型

doi：10.3969/J.ISSN.1672-7274.2024.05.050

中圖分類號：F 724.6          文獻標志碼：A            文章編碼：1672-7274（2024）05-0-03

Exploration of the Digital Transformation Path of Rural E-commerce

under the Background of Digital Countryside

LIANG Juefei

（Longnan Normal College， Longnan 742500， China）

Abstract： This article aims to explore the path of digital transformation of rural e-commerce in the context of digital rural areas. Firstly， it outlines the characteristics and development status of digital rural areas and rural e-commerce， elaborates on the necessity and key elements of digital transformation of rural e-commerce， further analyzes the problems existing in traditional rural e-commerce， and proposes corresponding digital transformation strategies.

Keywords： digital countryside; rural e-commerce; digitization; transformation

1   數(shù)字鄉(xiāng)村和農(nóng)村電子商務的發(fā)展現(xiàn)狀

1.1 數(shù)字鄉(xiāng)村

數(shù)字鄉(xiāng)村是當前我國農(nóng)村發(fā)展的戰(zhàn)略方向之一，得到政府高度重視和支持。（剩余4585字）