鄉(xiāng)村振興背景下農(nóng)產(chǎn)品品牌國際化動因與度量標(biāo)準(zhǔn)探討

摘要 圍繞農(nóng)產(chǎn)品品牌國際化這一主題，首先解析了農(nóng)產(chǎn)品品牌國際化的內(nèi)涵，然后分析了農(nóng)產(chǎn)品品牌國際化的6大動因，最后提出了品牌農(nóng)產(chǎn)品國際化的4大評判指標(biāo)，希望為湖南農(nóng)產(chǎn)品品牌國際化發(fā)展提供有益參考。

關(guān)鍵詞 鄉(xiāng)村振興;農(nóng)產(chǎn)品品牌;品牌國際化;國際化動因;度量指標(biāo)

中圖分類號 S-9  文獻(xiàn)標(biāo)識碼 A

文章編號 0517-6611（2022）07-0243-02

doi：10.3969/j.issn.0517-6611.2022.07.058

開放科學(xué)（資源服務(wù)）標(biāo)識碼（OSID）：

Discussion on the Cause and Measurement Standard of Agricultural Product Brand Internationalization under the Background of Rural Revitalization

XIAO Li，PI Xiu-ping

（Hengyang Normal University，Hengyang， Hunan 421006）

Abstract Focusing on the theme of brand internationalization of agricultural products， this paper first analyzes the meaning of brand internationalization of agricultural products， then analyzes the six major causes of brand internationalization of agricultural products， and finally puts forward four evaluation indexes of brand internationalization of agricultural products， hopes to provide beneficial reference for the development of Hunan agricultural product brand internationalization.

Key words Rural revitalization;Agricultural product brand;Brand internationalization;Internationalization motivation;Measurement index

我國既是世界農(nóng)業(yè)大國，也是世界人口大國、世界農(nóng)民大國。（剩余4975字）