利益相關(guān)者視角下文旅標(biāo)準(zhǔn)化研究

【摘要】 文化和旅游標(biāo)準(zhǔn)化是國家標(biāo)準(zhǔn)化戰(zhàn)略的重要組成部分，是推動文化事業(yè)、文化產(chǎn)業(yè)和旅游業(yè)實現(xiàn)高質(zhì)量發(fā)展的必然要求?；诶嫦嚓P(guān)者理論視角，以黟縣為例，系統(tǒng)闡述了其文化旅游標(biāo)準(zhǔn)化領(lǐng)域的創(chuàng)新實踐，并提出標(biāo)準(zhǔn)化優(yōu)化發(fā)展的工作建議。

【關(guān)鍵詞】 標(biāo)準(zhǔn)引領(lǐng);高質(zhì)量發(fā)展;文化旅游業(yè);黟縣

【DOI編碼】 10.3969/j.issn.1674-4977.2022.01.001

Research on the Path of Cultural Tourism Standardization from the Perspective of Stakeholders

ZHANG Kai1，ZHANG Wen-jing2，CAO Xian-zhong3，ZHU Qiong-lin4，HUANG Jun5

（1.Anhui Institute of Tourism Planning and Design，Hefei 230051，China;2.Anhui Vocational and Technical College，Hefei 230011，China;3.Institute of Urban Development，East China Normal University，Shanghai 20062，China;4.Suzhou Vocational Technical College，Suzhou 234000，China;5.Yi County Bureau of Culture，Tourism and Sports，Huangshan 245500 China）

Abstract： Cultural and tourism standardization is an important part of the national standardization strategy and an inevitable requirement to promote the high-quality development of cultural undertakings，cultural industry and tourism. Based on the perspective of stakeholder theory，taking Yi County as an example，this paper systematically expounds its innovative practice in the field of cultural tourism standardization，and puts forward some suggestions for the optimal development of standardization.

Key words： standard guidance;high quality development;cultural tourism;Yi County

近年來，利益相關(guān)者理論被用來研究旅游及相關(guān)產(chǎn)業(yè)發(fā)展中的各種關(guān)系及利益協(xié)調(diào)[1]。（剩余4718字）