政務(wù)微博影響力評價(jià)體系構(gòu)建與實(shí)證分析

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摘要：基于政務(wù)微博具有的信息傳播媒介和社交網(wǎng)絡(luò)平臺兩種“角色”，從廣泛度、創(chuàng)作度、主動度和參與度4個維度構(gòu)建了涵蓋14個測量指標(biāo)的評價(jià)體系，并以15類新浪政務(wù)微博數(shù)據(jù)為例進(jìn)行實(shí)證分析。結(jié)果表明，該“四維”評價(jià)模型具有可操作性，除廣泛度之外，其余3個維度的變化趨勢和綜合影響力變化趨勢大體一致。

關(guān)鍵詞：政務(wù)微博；“四維”體系；影響力評價(jià)

中圖分類號：G206         文獻(xiàn)標(biāo)識碼：A

文章編號：0439-8114（2023）06-0187-05

DOI：10.14088/j.cnki.issn0439-8114.2023.06.034

Construction and empirical analysis of government micro-blog

influence evaluation system

LIANG Yong-kang1， HE Xiu-ping1， SONG Kuo1， ZHANG Wei-feng2

（1. School of Economics and Management， Yan’an University， Yan’an  716000， Shaanxi，China；

2. College of Economics and Management， Baoji University of Arts and Sciences， Baoji  721013， Shaanxi，China）

Abstract： Based on the two roles of the information communication media and the social network platform of the government micro-blog，an evaluation system covering 14 measurement indicators was constructed from four dimensions of breadth， creativity， initiative and participation. Through the empirical analysis of 15 types data of Sina government micro-blog， the operability of the model was verified. The results showed that the “four-dimensional” evaluation model was operable. Except for the breadth， the trend of changes in the other three dimensions was generally consistent with the trend of comprehensive influence changes.

Key words： government micro-blog； “four-dimensional” system； influence evaluation

2020年新型冠狀病毒感染防控期間，國內(nèi)各類政務(wù)微博積極發(fā)布與疫情相關(guān)的內(nèi)容，對宣傳疫情防治、舒緩公眾焦慮、遏制謠言傳播等起到重要作用。（剩余7016字）