非物質(zhì)文化遺產(chǎn)的活化路徑研究

——以內(nèi)蒙古奈曼旗民間皮影戲禮盒設(shè)計(jì)為例

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By analyzing the development status of folk shadow puppetry in Naiman Banner， Inner Mongolia， this article reveals the difficulties in the inheritance process of folk shadow puppetry in Naiman Banner， refers to the outstanding cases of contemporary intangible cultural heritage products， and puts forward several possible innovation paths for the contemporary cultural heritage inheritance.

本文通過(guò)分析內(nèi)蒙古奈曼旗民間皮影戲發(fā)展現(xiàn)狀，發(fā)現(xiàn)奈曼旗民間皮影戲在傳承過(guò)程中遇到的困境，結(jié)合當(dāng)代非遺產(chǎn)品優(yōu)秀案例，提出當(dāng)代非遺傳承的幾點(diǎn)可能創(chuàng)新路徑：第一，培養(yǎng)傳承人現(xiàn)代設(shè)計(jì)理念，提升非遺傳承人審美觀念；第二，參考市場(chǎng)風(fēng)向，更新非遺傳承人營(yíng)銷理念；第三，搭建跨界融合橋梁，幫助傳承人尋找新合作；第四，借助社會(huì)力量，開(kāi)發(fā)創(chuàng)新非遺產(chǎn)品。（剩余4160字）