基于數(shù)據(jù)庫(kù)和大數(shù)據(jù)建設(shè)的廣電融合生產(chǎn)能力研究

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摘要：當(dāng)前廣電媒體融合內(nèi)容生產(chǎn)能力的建設(shè)目的為固陣地、壯大輿論，主要采取移動(dòng)優(yōu)先、一體運(yùn)作、機(jī)制保障、技術(shù)支撐的措施。但是從實(shí)際情況來(lái)看，廣電媒體融合與上級(jí)要求和自身轉(zhuǎn)型要求還有較大差距。文章主要從媒體內(nèi)容數(shù)據(jù)庫(kù)建設(shè)和大數(shù)據(jù)應(yīng)用兩方面對(duì)提升廣電融合生產(chǎn)能力進(jìn)行研究。

關(guān)鍵詞：數(shù)據(jù)庫(kù);大數(shù)據(jù)建設(shè);融合;生產(chǎn)能力

doi：10.3969/J.ISSN.1672-7274.2022.03.048

中圖分類號(hào)：TN 94，TP 3                  文獻(xiàn)標(biāo)示碼：A                  文章編碼：1672-7274（2022）03-0149-03

Research on Broadcasting and TV Convergence Production Capacity Based on Database and Big Data Construction

ZHAO Lianzhou

（Convergence Media Center， Yishui County， Linyi City， Shandong Province， Linyi 276000， China）

Abstract： The purpose of the current broadcast media integrated content production capacity construction is to solidify the position and strengthen public opinion， mainly adopting mobile first， integrated operation， mechanism guarantee， and technical support measures. However， from the actual situation， there is still a big gap between the integration of radio and television media and the requirements of superiors and the requirements of its own transformation. This article mainly conducts research on improving the production capacity of broadcasting and television integration from two aspects： the construction of media content database and the application of big data.

Key words： database; big data construction; integration; production capacity

作者簡(jiǎn)介，趙連周（1983-），山東臨沂人，工程師，研究方向?yàn)閺V電工程。（剩余4164字）