中國(guó)傳統(tǒng)美術(shù)色彩在平面設(shè)計(jì)中的應(yīng)用研究

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摘 要：中國(guó)傳統(tǒng)美術(shù)色彩種類繁多，不同顏色的象征意義截然不同。將中國(guó)傳統(tǒng)美術(shù)色彩應(yīng)用到平面設(shè)計(jì)中，既能夠增強(qiáng)平面設(shè)計(jì)的視覺(jué)效果，也能夠提高其藝術(shù)價(jià)值。本文首先介紹中國(guó)傳統(tǒng)美術(shù)色彩特征，分析中國(guó)傳統(tǒng)美術(shù)色彩對(duì)平面設(shè)計(jì)的作用和影響，并提出有助于提高中國(guó)傳統(tǒng)美術(shù)色彩應(yīng)用效果的創(chuàng)新策略。

關(guān)鍵詞：傳統(tǒng)美術(shù)色彩；平面設(shè)計(jì)；視覺(jué)傳達(dá)

Abstract： Traditional Chinese art has a wide variety of colors， and the symbolic meanings of different colors are completely different. Applying traditional Chinese art colors to graphic design can not only enhance the visual effect of graphic design， but also enhance its artistic value. This article first introduces the characteristics of traditional Chinese art colors， analyzes the role and influence of traditional Chinese art colors on graphic design， and proposes innovative strategies to improve the application effect of traditional Chinese art colors.

Keywords： Traditional art colors；graphic artist designer；visual communication

0 引言

視覺(jué)效果是評(píng)價(jià)平面設(shè)計(jì)好壞的重要標(biāo)準(zhǔn)之一，這就要求設(shè)計(jì)者必須要合理運(yùn)用色彩，以確保作品的呈現(xiàn)效果。（剩余5572字）