剪紙藝術(shù)在當(dāng)代包裝設(shè)計(jì)中的應(yīng)用研究

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摘要：時(shí)代發(fā)展日新月異，非物質(zhì)文化遺產(chǎn)的保護(hù)與傳承的困境與機(jī)遇交錯(cuò)叢生。以民間剪紙藝術(shù)為例，分析其發(fā)展現(xiàn)狀，探討如何在設(shè)計(jì)中弘揚(yáng)中華傳統(tǒng)文化，尋辟創(chuàng)新發(fā)展新路徑。以包裝為出發(fā)點(diǎn)，分析剪紙藝術(shù)在現(xiàn)有設(shè)計(jì)中的應(yīng)用，并融合新的元素尋覓新發(fā)展思路，將剪紙藝術(shù)以更多形式融入大眾生活，促進(jìn)傳統(tǒng)文化傳承與保護(hù)。

關(guān)鍵詞：剪紙；包裝設(shè)計(jì)；傳統(tǒng)文化；創(chuàng)新融合

中圖分類號：TB482 文獻(xiàn)標(biāo)識碼：A 文章編號：1400 （2022） 08-0076-04

Research on the Application of Paper-Cut Art in Contemporary Packaging Design

WANG Jing， GU Cheng-yu（Hunan University of Technology Packaging Design Art College， Zhuzhou 412007， China）

Abstract： With the rapid development of The Times， the protection and inheritance of intangible cultural heritage is confronted with many difficulties and opportunities. Taking folk paper-cut art as an example， this paper analyzes its development status， discusses how to carry forward Chinese traditional culture in design， and finds a new path for innovative development. Taking packaging as the starting point， the paper cutting art is analyzed in the application of the existing design， and the integration of new elements， looking for new development ideas， the paper cutting art in more forms into the public life， to promote the inheritance and protection of traditional culture.

Key words： paper-cut； packaging design； traditional culture； innovation and integration

進(jìn)入新時(shí)代，我國的社會矛盾已經(jīng)轉(zhuǎn)化為人們?nèi)找嬖鲩L的美好生活需要和不平衡不充分的發(fā)展之間的矛盾。（剩余5010字）