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電影海報(bào)中的字體設(shè)計(jì)研究

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摘要:電影海報(bào)承擔(dān)著電影對外重要的宣傳工作,隨著電影拍攝技術(shù)的不斷發(fā)展創(chuàng)新,電影海報(bào)的設(shè)計(jì)也接連推陳出新。海報(bào)中出現(xiàn)的字體在與背景深度融合的同時(shí)更起到了輸出文字信息的重要功能,力求給觀眾留下深刻的初印象。通過電影海報(bào)中應(yīng)用不同的字體形式、經(jīng)典海報(bào)的設(shè)計(jì)賞析,對相應(yīng)類型的字體設(shè)計(jì)手法進(jìn)行解讀。

關(guān)鍵詞:字體設(shè)計(jì);手寫字體;印刷字體;創(chuàng)意字體

中圖分類號:J524.3 文獻(xiàn)標(biāo)識碼:A 文章編號:1400 (2022) 01-0120-04

Research on Font Design in Movie Posters

SU Da-wei, LIU Zi-ying(Jilin university of the arts, Changchun 130000, China)

Abstract: Movie posters undertake the important publicity work of the film. With the continuous development and innovation of film shooting technology, the design of movie posters has also been introduced one after another. The font in the poster not only deeply integrates with the background, but also plays an important role in outputting text information, trying to leave a deep initial impression on the audience. Through the design appreciation of different font forms and classic posters in film posters, this paper interprets the corresponding types of font design techniques.

Key words: font design; handwritten font; printed font; creative font

電影海報(bào)作為電影與受眾連接的重要宣傳媒介之一,是最傳統(tǒng)也是最直白的宣傳形式,無論是總結(jié)概括式的信息傳達(dá)還是突出特點(diǎn)式的差異化表現(xiàn),都對電影本身起到了潛移默化的重要影響。(剩余4714字)

目錄
monitor