新工科理念下包裝設(shè)計(jì)系列課程構(gòu)建與實(shí)施

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摘要：隨著新零售和綠色理念的興起，包裝工程專業(yè)迎來了新的機(jī)遇，需要進(jìn)行一系列的改革措施。通過前期調(diào)研企業(yè)，分析了包裝設(shè)計(jì)智能化的重要性，指出了現(xiàn)代包裝設(shè)計(jì)的主要內(nèi)容和要素，構(gòu)建了智能包裝設(shè)計(jì)的課程體系，而且對其進(jìn)行了問卷調(diào)查分析，綜述了實(shí)施所取得的成果。

關(guān)鍵詞：新零售；綠色理念；智能包裝設(shè)計(jì)；課程體系

中圖分類號(hào)：TB48；G642 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1400 （2022） 01-0046-04

Construction and Implementation of Series of Packaging Design Courses under the Concept of New Engineering

GUO Yan-chen， GU Si-yi， WANG Yu-long*（Wuhan university， School of printing and packaging， Wuhan 430079， China）

Abstract： With the rise of new retail and green concepts， the packaging engineering profession has ushered in new opportunities and requires a series of reform measures. Through the preliminary investigation of the company， the importance of intelligent packaging design was analyzed， the main content and elements of modern packaging design were pointed out， the curriculum system of intelligent packaging design was constructed， and a questionnaire survey was conducted on it， and the results obtained in the implementation were reviewed.

Key words： new retail； green concept； smart packaging design； curriculum system

新工業(yè)革命加速進(jìn)行，新經(jīng)濟(jì)、國家重大戰(zhàn)略深入實(shí)施、產(chǎn)業(yè)轉(zhuǎn)型升級等等均呼喚新工科建設(shè)[1]。（剩余4174字）