創(chuàng)意陶瓷產(chǎn)業(yè)發(fā)展與企業(yè)發(fā)展戰(zhàn)略

——以景陶集團為例

打開文本圖片集

摘要：通過創(chuàng)意陶瓷發(fā)展簡述，回顧了國內(nèi)外創(chuàng)意陶瓷發(fā)展狀況；論述了景德鎮(zhèn)創(chuàng)意陶瓷產(chǎn)業(yè)發(fā)展與景陶集團高質(zhì)量發(fā)展戰(zhàn)略。

關(guān)鍵詞：創(chuàng)意陶瓷；企業(yè)發(fā)展戰(zhàn)略；景陶集團

Creative Ceramics Industry Development and Enterprise Development Strategy

——Taking Jingtao Group as an Example

Feng Shaohua， Wei Wanglai （Jingdezhen College）

Abstract： Through a brief introduction to the development of creative ceramics， this paper reviews the development status of creative ceramics at home and abroad and discusses the development of Jingdezhen creative ceramics industry and the high-quality development strategy of Jingtao Group.

Keywords： Creative Ceramics； Enterprise Development Strategy； Jingtao Group

基金項目：“以創(chuàng)新驅(qū)動推進景陶集團高質(zhì)量發(fā)展”橫向課題項目。（剩余5183字）