圖書封面設(shè)計的導(dǎo)向價值與實現(xiàn)路徑探析

[摘 要] 圖書的精神屬性決定了圖書封面設(shè)計具有很強(qiáng)的導(dǎo)向性，包括政治導(dǎo)向、文化導(dǎo)向和審美導(dǎo)向三個維度。由于設(shè)計要素選取不當(dāng)、設(shè)計要素組合失當(dāng)、設(shè)計風(fēng)格模板化等原因，導(dǎo)致當(dāng)前我國圖書封面設(shè)計存在一些導(dǎo)向問題。封面設(shè)計人員應(yīng)巧妙利用圖形、色彩、文字設(shè)計“三要素”，提升圖書封面設(shè)計的導(dǎo)向價值。

[關(guān)鍵詞] 圖書封面 設(shè)計 平面設(shè)計“三要素” 導(dǎo)向

[中圖分類號] G232 [文獻(xiàn)標(biāo)識碼] A [文章編號] 1009-5853 （2024） 06-0059-08

Analysis of the Guiding Value and Realization Path of Book Cover Design

Liu Yiqin

（School of Journalism and Communication， Wuhan University， Wuhan， 430072）

[Abstract] The spiritual attributes of books determine that book cover design has a strong guiding nature， including political orientation， cultural orientation and aesthetic orientation. Due to improper selection of design elements， homogeneous design style， improper combination of design elements and other reasons， there are some guiding problems in the current book cover design in my country. Cover designers should skillfully use the “three elements” of graphics， color and text design to enhance the guiding value of cover design.

[Key words] Book cover Design Graphic design “three elements” Guidance

封面設(shè)計是圖書出版工作中的一個重要環(huán)節(jié)，能有效提升圖書的傳播效果。（剩余9529字）