基于電商銷售數(shù)據(jù)的紅棗產(chǎn)品營(yíng)銷對(duì)策分析

——以山西呂梁B企業(yè)為例

打開文本圖片集

摘要  隨著經(jīng)濟(jì)和科技的不斷發(fā)展，農(nóng)產(chǎn)品網(wǎng)絡(luò)平臺(tái)銷售逐漸興起。呂梁是山西省面積最大的傳統(tǒng)的紅棗生產(chǎn)加工區(qū)，全市縣域農(nóng)產(chǎn)品電子商務(wù)的發(fā)展速度屬于全省前列。對(duì)呂梁市典型紅棗企業(yè)B企業(yè)的周期網(wǎng)絡(luò)銷售數(shù)據(jù)進(jìn)行分析，得出相應(yīng)的營(yíng)銷發(fā)展建議，對(duì)同類農(nóng)產(chǎn)品電商銷售策略的制定具有一定參考意義。

關(guān)鍵詞  紅棗產(chǎn)品;營(yíng)銷;電商

中圖分類號(hào)  S-9    文獻(xiàn)標(biāo)識(shí)碼  A    文章編號(hào)  0517-6611（2022）15-0209-03

doi： 10.3969/j.issn.0517-6611.2022.15.054

開放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Marketing Strategy Analysis of Jujube Products Based on E-commerce Sales Data of B Company in Lvliang

LI Hui，YIN Hai-shan，MA Hui-min

（School of Agricultural Economics and Management， Shanxi Agricultural University， Taiyuan， Shanxi 030006）

Abstract  With the continuous development of economy and science and technology， online platform sales of agricultural products gradually rise.Lvliang is the largest traditional jujube production and processing zone in Shanxi Province.This paper analyzes the network sales data of the typical date of B in Lvliang City， gives corresponding marketing development suggestions.It has certain reference significance to the sales of similar agricultural products.

Key words  Jujube products;Marketing;E-commerce

在市場(chǎng)經(jīng)濟(jì)不斷繁榮、電子信息技術(shù)、移動(dòng)通信技術(shù)不斷升級(jí)的背景下，互聯(lián)網(wǎng)銷售平臺(tái)快速發(fā)展，對(duì)企業(yè)的產(chǎn)品生產(chǎn)、銷售營(yíng)銷及消費(fèi)者購(gòu)買行為都產(chǎn)生了不同程度的影響。（剩余4439字）