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Live Streamers and the Boredom Factor網絡主播與無聊因素

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Live streaming is booming, with viewers watching nearly 4 billion hours of live stream, in the gaming sector alone, in 2020. But it is not only limited to gaming. Chinese influencers have perfected the art of live commerce—a combination of live streaming and e-commerce, that has become China’s favorite way to shop. And live streaming is attracting content creators from diverse genres such as music and cooking.

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