新媒體環(huán)境下高校輿情監(jiān)測(cè)機(jī)制研究

摘 要：新媒體環(huán)境下，高校需要加強(qiáng)研究高校輿情的特點(diǎn)，提高對(duì)網(wǎng)絡(luò)輿情的認(rèn)知，有意識(shí)地訓(xùn)練在校大學(xué)生的媒介素養(yǎng)，借鑒應(yīng)對(duì)輿情的有效經(jīng)驗(yàn)，建立可行的高校輿情監(jiān)測(cè)機(jī)制，理性看待各類輿情事件，保障高校生活有序運(yùn)行。

關(guān)鍵詞：新媒體環(huán)境；高校；輿論監(jiān)控系統(tǒng)

中圖分類號(hào)：G206；G647 文獻(xiàn)標(biāo)識(shí)碼：A DOI：10.13411/j.cnki.sxsx.2024.03.018

Research on the Monitoring Mechanism of Public Opinion in Colleges and

Universities Under the New Media Environment

LIN Mei，  HU Wenfa

（College of Art and Design， Shaanxi University of Science & Technology， Xi’an710021， China）

Abstract：Under the new media environment，colleges and universities need to strengthen their research on the characteristics of public opinion in colleges and university. The following approaches are vital; improving their understanding of online public opinion， consciously training college students in media literacy， refering to effective experience in responding to public opinion， establishing an effective monitoring mechanism for university public opinion， rationally viewing various public opinion events， and ensuring the orderly operation of university life.

Key words：new media environment; colleges and universities; public opinion monitoring system

高校輿情主要聚焦與高校相關(guān)的教學(xué)表現(xiàn)、師德師風(fēng)、學(xué)生安全、學(xué)術(shù)不端以及意識(shí)形態(tài)影響的反應(yīng)。（剩余5746字）