嘉興地區(qū)非物質(zhì)文化遺產(chǎn)的文創(chuàng)產(chǎn)品開發(fā)探究

打開文本圖片集

摘要：當(dāng)下文化創(chuàng)意產(chǎn)業(yè)發(fā)展迅猛，大量文創(chuàng)產(chǎn)品涌入市場(chǎng)，然而設(shè)計(jì)質(zhì)量良莠不齊，且缺乏一定文化內(nèi)涵。為探索新型的文創(chuàng)產(chǎn)品開發(fā)路徑，本文以嘉興地區(qū)非物質(zhì)文化遺產(chǎn)為設(shè)計(jì)對(duì)象，對(duì)非物質(zhì)文化遺產(chǎn)進(jìn)行再開發(fā)。強(qiáng)調(diào)以文化要素提煉結(jié)合社會(huì)語(yǔ)境，創(chuàng)造出具有獨(dú)特設(shè)計(jì)語(yǔ)義、審美趣味和文化內(nèi)涵的文創(chuàng)產(chǎn)品。

關(guān)鍵詞：非物質(zhì)文化遺產(chǎn)；文創(chuàng)產(chǎn)品；開發(fā)探究

中圖分類號(hào)：G127； TB472 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1400 （2022） 09-0134-05

Exploration of Cultural and Creative Product Development of Intangible Cultural Heritage in Jiaxing District

YANG Meng-ting， LI Da-wei*

（Jiaxing university， Jiaxing 314000， China）

Abstract： At present， the cultural and creative industry has developed rapidly， and a large number of cultural and creative products have poured into the market， but the design quality is uneven and lacks certain cultural connotations. In order to explore a new type of cultural and creative product development path， The research topic is about the design of the intangible cultural heritage of Jiaxing district. It will aim at the redevelopment of intangible cultural heritage， and emphasize the extraction of cultural elements combined with social context. Eventually， products with unique design semantics， aesthetic taste and cultural connotation will be created.

Key words： intangible cultural heritage； cultural creation product； development and exploration

1 研究背景

非物質(zhì)文化作為文化遺產(chǎn)的重要組成部分，與傳統(tǒng)文化密切相關(guān)，以技藝、場(chǎng)所、事物作為載體，展現(xiàn)出國(guó)家和民族的文化成就。（剩余5116字）