折紙藝術(shù)在旅游文創(chuàng)產(chǎn)品包裝中的設(shè)計研究

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摘要：折紙藝術(shù)是中國傳統(tǒng)藝術(shù)之一，具有悠久的技藝歷史及深遠(yuǎn)的文化價值。當(dāng)前旅游文創(chuàng)產(chǎn)品包裝存在形式結(jié)構(gòu)單一、同質(zhì)化嚴(yán)重、使用周期短等問題。通過引入折紙藝術(shù)，結(jié)合當(dāng)前旅游文創(chuàng)產(chǎn)品包裝存在問題提出創(chuàng)新設(shè)計思路。聚焦具體區(qū)域旅游文創(chuàng)項目展開設(shè)計實踐，以方案論證可實現(xiàn)性。

關(guān)鍵詞：折紙藝術(shù)；紙質(zhì)包裝；文創(chuàng)產(chǎn)品；包裝設(shè)計

中圖分類號：TB482； TB472 文獻(xiàn)標(biāo)識碼：A 文章編號：1400 （2022） 09-0099-04

Research on Origami Art in the Packaging Design of Tourism Cultural and Creative Products

GAO Yuan

（Zhejiang Gongshang University， Hangzhou 310018，China）

Abstract： Origami is one of the traditional Chinese arts， with a long history of skills and far-reaching cultural values. At present， the packaging of tourism creative products has the problems of single form structure， serious homogenization and short usage cycle. By introducing origami art and combining with the existing problems of packaging， this paper puts forward the innovative design ideas of packaging of tourism creative products. Finally， the author focuses on the design practice of tourism literature creation in specific regions to demonstrate the feasibility of the scheme.

Key words： origami art； paper packaging； cultural and creative products； packaging design

1 折紙藝術(shù)與包裝設(shè)計

折紙藝術(shù)以“紙”作為創(chuàng)作媒介，在中國有著悠久的發(fā)展歷史，體現(xiàn)技藝融合的材美工巧。（剩余3560字）