基于媒介融合的非遺品牌營銷傳播策略

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With technology as the basis， media convergence features the constantly expanding cooperation between a variety of media and the gradually enhanced interaction between audiences and media.Media convergence promotes the communication of intangible cultural heritage brands to change from inside out and from foundation to extensionat different levels.

互聯(lián)網(wǎng)時(shí)代的來臨，使得媒介融合呈現(xiàn)常態(tài)化的趨勢，而品牌傳播的固有模式同時(shí)面臨機(jī)遇與挑戰(zhàn)。（剩余3381字）