馬家窯文化彩陶的“美”在文創(chuàng)產(chǎn)品設(shè)計(jì)中的應(yīng)用研究

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【摘要】馬家窯文化彩陶體現(xiàn)了“有用之用”“道器一體”“天人合一”的原始哲學(xué)思想，是原始先民對(duì)形式美的把握和表現(xiàn)，也是原始先民審美理想和審美趣味的體現(xiàn)。探索馬家窯文化彩陶的“美”在現(xiàn)代文創(chuàng)產(chǎn)品設(shè)計(jì)中的應(yīng)用，一方面賦予文創(chuàng)產(chǎn)品更多的精神內(nèi)涵和文化底蘊(yùn)，另一方面更是對(duì)馬家窯彩陶文化的傳承與創(chuàng)新。

【關(guān)鍵詞】 馬家窯文化彩陶；哲學(xué)思想；文創(chuàng)產(chǎn)品

【中圖分類號(hào)】 TB472  【文獻(xiàn)標(biāo)識(shí)碼】 A

【文章編號(hào)】 2095-7009（2024）06-0029-06

Research on Application of “Beauty” of Painted Pottery of Majiayao

in Design of Cultural and Creative Products

DENG Hong-xia

（School of Fine Arts and Design， Lanzhou University of Arts and Science， Lanzhou 730030， China）

Abstract：The painted pottery of Majiayao embodies the original philosophical thought of “useful use”， “the integration of tao and qi” and “the unity of man and nature”. To explore and study the application of “beauty” of painted pottery in Majiayao in the design of modern creative products， on the one hand， endows creative products with more spiritual and cultural connotations， on the other hand， is the inheritance and innovation of the Yellow River prehistoric culture.

Key words：painted pottery of Majiayao; philosophy; cultural and creative product

一、馬家窯文化彩陶的原始哲學(xué)思維

馬家窯文化彩陶是遠(yuǎn)古時(shí)期的彩陶旗幟，也是圖畫的《史記》。（剩余8028字）