鄉(xiāng)村振興背景下信息媒介促進(jìn)農(nóng)產(chǎn)品營(yíng)銷(xiāo)新模式研究

——以天柱縣“村村聯(lián)”小微型公共數(shù)據(jù)平臺(tái)為例

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摘  要：以貴州省天柱縣農(nóng)產(chǎn)品為例，搭建新媒體公眾號(hào)，對(duì)農(nóng)產(chǎn)品信息進(jìn)行加工、包裝、整合，促進(jìn)農(nóng)產(chǎn)品的銷(xiāo)售。打造一個(gè)新的銷(xiāo)售方式，為貴州省天柱縣農(nóng)產(chǎn)品的銷(xiāo)售，打造一個(gè)全新的銷(xiāo)售渠道。引領(lǐng)農(nóng)戶(hù)以網(wǎng)絡(luò)為新的銷(xiāo)售方式，推動(dòng)天柱縣農(nóng)產(chǎn)品銷(xiāo)售、生產(chǎn)的積極性。

關(guān)鍵詞：農(nóng)產(chǎn)銷(xiāo)售;數(shù)據(jù)平臺(tái);發(fā)展模式

中圖分類(lèi)號(hào)：F323       文獻(xiàn)標(biāo)志碼：A          文章編號(hào)：2096-9902（2022）09-0001-05

Abstract： Taking the agricultural products in Tianzhu County of Guizhou Province as an example， the new media public account was set up to process， package and integrate the information of agricultural products and promote the sales of agricultural products. We create a new sales mode and open a new sales channel for the sales of agricultural products in Tianzhu County of Guizhou Province， so as to lead farmers to take the network as the new sales way and stimulate the enthusiasm of Tianzhu County in agricultural products sales and agricultural production.

Keywords： agricultural sales; data platform; development mode

當(dāng)前，全國(guó)98%以上的農(nóng)業(yè)經(jīng)營(yíng)主體是小農(nóng)戶(hù)，他們?cè)跀?shù)量上占主導(dǎo)的局面在未來(lái)一段時(shí)間都不會(huì)改變。（剩余6787字）