產(chǎn)品包裝設(shè)計(jì)中傳統(tǒng)紋樣的創(chuàng)新運(yùn)用研究

摘要：傳統(tǒng)紋樣作為中華民族傳統(tǒng)文化不可或缺的一部分，將其運(yùn)用于現(xiàn)代產(chǎn)品包裝中，不僅有助于提升產(chǎn)品包裝的美學(xué)價(jià)值，還可推動(dòng)傳統(tǒng)文化的傳承發(fā)揚(yáng)。本文首先介紹了傳統(tǒng)紋樣的內(nèi)涵及其藝術(shù)特征，然后闡述了傳統(tǒng)紋樣的類(lèi)型，最后探討了產(chǎn)品包裝設(shè)計(jì)中傳統(tǒng)紋樣的運(yùn)用價(jià)值與創(chuàng)新運(yùn)用方法，以供參考。

關(guān)鍵詞：傳統(tǒng)紋樣；產(chǎn)品包裝設(shè)計(jì)；創(chuàng)新

中圖分類(lèi)號(hào)：J522； TB482 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1400 （2022） 07-0097-04

Research on the Innovative Application of Traditional Patterns in Product Packaging Design

WU Chun-xia（College of Creativity and Design， Guangzhou Huashang University， Guangzhou 511300， China）

Abstract： As an indispensable part of Chinese traditional culture， the application of traditional patterns in modern product packaging will not only help to improve the aesthetic value of product packaging， but also promote the inheritance and development of traditional culture. This paper first introduces the connotation and artistic characteristics of traditional patterns， then expounds the types of traditional patterns， and finally discusses the application value and innovative application methods of traditional patterns in product packaging design for reference.

Key words： traditional pattern； product packaging design； innovate

隨著現(xiàn)代社會(huì)的不斷發(fā)展，在開(kāi)展產(chǎn)品包裝設(shè)計(jì)過(guò)程中，設(shè)計(jì)人員不再局限于追求包裝的實(shí)用性功能，而是越來(lái)越注重實(shí)現(xiàn)包裝的審美功能。（剩余5073字）