上海外貿(mào)出口廣告手稿中的“符號(hào)”研究（20世紀(jì)60-80年代）

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Shanghai’s foreign trade export advertisements mirror the characteristics of images dedicated to export and foreign exchange earning in China. These images are restricted and influenced by various factors， such as external communication， release media， creation style and symbolic language. They also prove the transformation and special status of Shanghai’s urban functions after the founding of the People’s Republic of China.

1949年后，在成立上海美術(shù)設(shè)計(jì)公司、上海市廣告裝潢公司的基礎(chǔ)上，1962年國(guó)家為了出口創(chuàng)匯的建設(shè)任務(wù)，在上海貿(mào)易局成立了上海廣告公司這一國(guó)營(yíng)設(shè)計(jì)單位來(lái)專門負(fù)責(zé)對(duì)外貿(mào)易的設(shè)計(jì)工作。（剩余4231字）