圖書館網(wǎng)絡(luò)視頻運(yùn)營傳播現(xiàn)狀研究

——以B站為例

打開文本圖片集

摘 要：以B站官方認(rèn)證賬號及視頻為研究對象，通過對比分析視頻發(fā)布數(shù)據(jù)、推廣效果數(shù)據(jù)及內(nèi)容特征，劃分賬號活躍度，計(jì)算賬號的傳播指數(shù)，揭示圖書館網(wǎng)絡(luò)視頻服務(wù)的現(xiàn)狀，提出從區(qū)域協(xié)同發(fā)展、爆款視頻制作、發(fā)展中賬號運(yùn)營三個(gè)方面改善圖書館視頻運(yùn)營的策略。

關(guān)鍵詞：圖書館；網(wǎng)絡(luò)視頻；視頻運(yùn)營；傳播指數(shù)；策略

中圖分類號：G250.7    文獻(xiàn)標(biāo)識碼：A

Research on the Current Situation of Network Video Operation and Communication of Libraries： Case Study of Bilibili

LI Qinghua， XU Shanshan， HONG Liping， YANG Rongcheng

Abstract： Taking the official certified accounts and videos of Bilibili as the research object， this paper compares and analyzes the video release data， promotion effect data and content characteristics， divides the activity of the account， calculates the communication index of the account， reveals the current situation of network video service of libraries， and puts forward strategies to improve the video operation of libraries from three aspects： regional coordinated development， popular video production， and account operation in development.

Keywords： library；network video；video operation；communication index；strategy

0 引言

隨著網(wǎng)絡(luò)媒體平臺和智能終端的發(fā)展，人們更加傾向于用各類視頻平臺獲取信息或分享生活。（剩余10514字）