基于顧客感知服務(wù)質(zhì)量的餐飲企業(yè)營銷策略
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Marketing Strategies of Catering Enterprises Based on Customer Perceived Service Quality
ZHENG Jia-bao
(School of Economics and Management, Tongji University, Shanghai 201804, China)
【摘 要】隨著顧客進(jìn)行消費(fèi)活動(dòng)時(shí)愈加注重服務(wù)質(zhì)量,企業(yè)應(yīng)在產(chǎn)品內(nèi)容上作出改變。(剩余6414字)