農(nóng)產(chǎn)品電商生態(tài)系統(tǒng)構(gòu)成、特征及演化路徑研究

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摘要：基于農(nóng)產(chǎn)品電子商務(wù)發(fā)展的實(shí)際情況，利用商業(yè)生態(tài)系統(tǒng)理論分析農(nóng)產(chǎn)品電商生態(tài)系統(tǒng)的組成結(jié)構(gòu)，明確農(nóng)產(chǎn)品電商生態(tài)系統(tǒng)的特征，分析農(nóng)產(chǎn)品電商生態(tài)系統(tǒng)的初創(chuàng)階段、擴(kuò)張階段、成熟階段和衰落重構(gòu)階段的演化路徑，進(jìn)而從商業(yè)生態(tài)系統(tǒng)角度提出加快農(nóng)產(chǎn)品電商發(fā)展的具體建議。

關(guān)鍵詞：農(nóng)產(chǎn)品電商；商業(yè)生態(tài)系統(tǒng)；演化路徑

中圖分類號(hào)：F713         文獻(xiàn)標(biāo)識(shí)碼：A

文章編號(hào)：0439-8114（2023）02-0128-06

DOI：10.14088/j.cnki.issn0439-8114.2023.02.024 開放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Research on structure， features and the evolution path of

agricultural product e-commerce ecosystem

WANG Xu-lei

（College of Management/Rural Industry Research Center， Qingdao Agricultural University， Qingdao  266109， Shandong，China）

Abstract：Based on the actual situation of the development of e-commerce for agricultural products， the composition and structure of e-commerce ecosystem for agricultural products were analyzed by using the theory of business ecosystem， the characteristics of e-commerce ecosystem for agricultural products were clarified， the evolution path of agricultural product e-commerce ecosystem in its initial stage， expansion stage， mature stage and decline and reconstruction stage was analyzed， and then specific suggestions to accelerate the development of agricultural product e-commerce from the perspective of business ecosystem were put forward.

Key words： agricultural product e-commerce； business ecosystem； evolution path

農(nóng)產(chǎn)品電子商務(wù)的發(fā)展不僅有利于降低農(nóng)產(chǎn)品流通成本，增加農(nóng)民收入，而且有利于引導(dǎo)農(nóng)民準(zhǔn)確了解市場需求，進(jìn)行按需生產(chǎn)，實(shí)現(xiàn)農(nóng)業(yè)的轉(zhuǎn)型升級(jí)。（剩余8982字）