海派旗袍的數(shù)字化展示與傳播實(shí)踐

——以上海大學(xué)博物館館藏海派旗袍為例

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In view of digital protection and digital service project for Shanghai-style cheongsam collectibles， launched by Shanghai University Museum in recent years， this article reviews the required communication strategies and communication practice effects in the implementation of this project， and attempts to put forward solutions and development suggestions in response to the common problems in the process of digital construction of university museums.

本文結(jié)合上海大學(xué)博物館近年來圍繞館藏海派旗袍開展的 數(shù)字保護(hù)、數(shù)字服務(wù)項(xiàng)目，回顧項(xiàng)目執(zhí)行過程中需要注意的傳播 策略及傳播實(shí)踐效果，結(jié)合高校博物館在數(shù)字建設(shè)進(jìn)程中普遍存 在的問題，嘗試提出解決對策與發(fā)展建議。（剩余5243字）